New · Dainese Smart GO
Smart GO
The airbag that changes everything. Why ride without it?
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Just landed
New in store
D-air® technology
The airbag
that rides
with you.
Dainese Smart Jacket and D-air® systems inflate in milliseconds, worn under or over the gear you already love. Try one on in store, and bring it back to us when it’s due a service.
DaineseSmart Jacket LS
Reduced
Sale picks
Visit us
Come in.
Try it on.
A whole room of ladies’ gear, a changing area, and staff who’ll spend the time getting your sizing right across jacket, trousers, gloves and boots.
Unit 204, Waterhouse Business Centre, Cromar Way, Chelmsford CM1 2QE
More than a shop
In-store services
01
D-air® airbag servicing
Your airbag gear is only as good as its last service. We handle D-air® system servicing for Dainese airbag jackets and suits, here in Chelmsford.
02
Made-to-measure suits
A custom leather suit cut to your body and your riding. We take the measurements, spec the details and look after the order from start to finish.
03
BSB support
Trusted trackside by British Superbike riders. The same knowledge goes into every fitting we do for road and track day riders.
Google reviews
Riders say it
better than we do
Time to try things on, honest advice on fit, and orders chased until they land. That’s the bit you can’t get from a website.
“Amazing service from Tony and his team. Desperately needed winter gear. Talked to them on Friday, order delivered on Saturday. Very knowledgeable about their products too.”
“Excellent service and advice. Everything was explained thoroughly, nothing was too much trouble and Tony sorted a solution that worked with all of my existing gear.”
“Ordered my new Axial boots ready for bike season. Best boots I have ever purchased. Super helpful and kept me informed of delivery date.”
“Drove an hour to get here not knowing what to expect. Tony was the most helpful. They didn't have my size but he made sure I could try on as much as possible to help me out.”
“Toni has been brilliant. Great customer service, incredibly helpful. He sourced a helmet for me and kept me updated regarding the order and its arrival.”
“Very successful day, full new set of gear fitted with the guys who spent the time allowing me to try on several different combinations. Very helpful and welcoming.”
“There is a whole room of ladies clothing. I felt listened to and treated like a biker. 100% best shop for women bikers.”
“As a first-time motorcycle buyer, Antonio was very helpful getting me the right leathers and accessories. He really went above and beyond what I was expecting.”
Brands in store
- Dainese
- AGV
- Nolan
- Shark